Be[e] the Difference is a social movement developed in a group setting of which I was apart of. We researched the rapid decrease of the bee population in the United States, and developed a plan for informing others about the problem. Before diving into the project, we created a series of archetype cards, addressing the multiple opinions people have about the topic already to better know our audience. As part of our solution, we developed an informational infographic poster, stickers, social media sites, and an editorial endeavor showcasing our research findings.
