VirtuSense Technologies is a healthcare company based in Peoria, IL with a focus on fall prevention. I was tasked with creating VirtuSense's Company Style guide while interning with their marketing department. Technology is a key aspect of the company, and while working closely with the director of marketing, my goal was to create a clean and modern style, straying away from the clinical feel of most healthcare brands. The aim was to develop an inviting style that creates a sense of trust and well-being as the mission of the company is wellness and recovery. Along with creating a book of style guidelines, I also developed a series of graphics for their technologies, infographic design, white paper layouts, and an icon set to be used across a variety of platforms and materials.