WaffleJoy Gelato is a conceptual brand designed to capture the pure joy and nostalgia of a classic ice cream experience—where fun, youthfulness, and whimsy come together in a modern setting. The visual identity channels the childlike excitement we all associate with ice cream shops, using bright pastel tones, playful typography, and lively, bouncing graphics that feel full of motion and delight.
A mix of soft, cheerful colors and bold geometric patterns creates a sense of spontaneity and warmth, inviting customers to step into a world that’s both nostalgic and new. Every element—from logo to layout—was designed to evoke smiles, spark memories, and remind people that simple joys are worth celebrating.
