I helped build the VirtuSense brand from the ground up—shaping an identity that bridges the worlds of healthcare and technology. As a startup in both industries, the challenge was to balance warmth and compassion with innovation and precision—two seemingly opposing ideas brought together through cohesive design.
Over time, I developed a full suite of brand materials, including marketing collateral, sales and informational sheets, training and product manuals, website design, and social media management. The result was a unified visual identity that communicated trust, care, and cutting-edge innovation in equal measure.
