In 2024, Simantel Group underwent a comprehensive brand positioning audit. With the transition to new ownership came an opportunity to evolve the company’s messaging and visual identity. The refreshed brand direction centered on collaboration and true partnership with clients, culminating in the new positioning statement: “The agency of and.” This idea—Simantel and their clients—celebrates the power of working together to create meaningful impact.
I was responsible for developing the new look and feel: a modern, forward-thinking visual system that embodies the brand’s renewed energy, authenticity, and collaborative spirit. While the logo remained unchanged, the overall aesthetic shifted to reflect motion, heart, and partnership at its core.
