58:10 Farms is a local aquaponics farm based in Pekin, IL. With a community based sell-half-give-half mission, my goal was to create a brand that demonstrates openness, vibrancy, generosity, and trustworthiness. Substantial measures are taken within this organization to minimize environmental impact and promote sustainability in their image and actions. With this in mind, I created mostly digital marketing options for the company rather than materials to be printed, and a new packaging system that minimizes plastic use. Because 58:10 Farms is more than just a company, I created a website and app for customers to use to gain knowledge about community activities and volunteer work that 58:10 organizes and fulfills within the community.
