This campaign was developed as evergreen consideration content for Cat Filters and Fluids, with potential for expansion across additional aftermarket product lines. The client’s goal was to establish a cohesive and easily repeatable look and feel that could be applied consistently across assets produced by multiple agencies.
I created a stylized photo treatment designed for scalability and efficiency, complemented by graphic callouts that highlight the premium engineering and performance of Cat products. This concept was selected by the client for full asset development in 2024.
