This campaign was created for “evergreen” consideration content for Cat Filters and Fluids with potential to be leveraged across additional aftermarket products. The client's direction was to create an easily repeatable look and feel that can be used in asset production across multiple agencies. I developed a stylized photo treatment for ease of use, as well as graphic callouts to emphasize Cat's top-of-the-line product design. This concept was chosen by the client for the development of assets in 2024.
